Your Local Partner For Digital Growth
At Lost River Digital, we combine local expertise, trusted tools and hands-on support to help small businesses stand out and grow in Southern Idaho.
See where your business stands with a free Search Visibility Tune-Up — your first step toward measurable digital growth.
Limited spots available each month • Based in Hailey • Serving the Wood River and Magic Valleys
Who Are We?
Lost River Digital is a locally based marketing and analytics partner founded by Ty Ybaben. Built on decades of experience helping companies use data and digital tools to grow, we help Southern Idaho businesses turn online visibility into measurable results — using practical solutions and clear reporting, not jargon or guesswork.
Ty brings over 20 years of experience leading marketing analytics efforts for national brands and customers — now applying that expertise to help local businesses grow. Based in Hailey, we serve the Wood River Valley and Magic Valley, combining enterprise-level insight with the service and accountability of a local partner.
Whether you’re a contractor in Twin Falls or a boutique in Ketchum, our mission is simple: help you get found online, stand out from competitors, and turn visibility into lasting growth.
Ty Ybaben, Founder
What You Can Count On
Practical Solutions
Only what fits your goals and budget.
Tools That Work
SEO, reviews, ads, and CRM you’ll actually use.
Reliable Support
Regular check-ins, clear reporting, and help when you need it.
Powered By Trusted Tools
Enterprise-grade tools combined with the accessibility and service of a local team.
A Track Record Built on Trust and Collaboration
Reflections from people who’ve partnered with Ty across analytics, strategy, and client leadership roles.
"Ty is an asset to any company that he consults with. He is thoughtful, honest, collaborative and focused on achieving actionable outcomes for his clients. All these qualities make him the ideal partner for any business."
— Melinda W.
Sales, Category and RGM Leader
"What stood out working with Ty was that he didn’t rely on a one-size-fits-all approach.
He took time to understand client goals and delivered solutions that actually matched the business need."
— Rebecca G.
Former Client VP at NIQ
"Ty has a unique ability to bridge data, technology, and real-world impact. He combines strategic thinking with genuine care for the people he leads — and it shows in every result."
— Thomas M.
Former SVP at Southern Glazer's
Why Work With Us?
We're Based Locally
Always a call or meeting away for businesses in the Wood River and Magic Valley areas.
We Simplify Your Life
Digital tools shouldn’t be overwhelming; we make them easy to use and execute.
Your Goals Are Our Focus
Strategies tailored to your business, not a template.
We're Committed Partners
We stick with you, making sure tools keep working as you grow.
Frequently Asked Questions
Let's Talk About Growing Your Business
Whether you're interested in Local SEO services, Google ad management, lead generation, improving map rankings, new website design or marketing automation — we’ll meet you where you are and help you grow from there.