Your Digital Growth Partner
At Lost River Digital, we combine marketing analytics, digital expertise and technology to help small businesses make better marketing decisions, attract customers and grow.
Start with a Local Visbility Review to see how your business shows up across Search, Maps, and reviews.
Based in Hailey • Partnering locally & remotely
5-STAR RATED
Who Are We?
Lost River Digital is a boutique marketing analytics and digital-growth consultancy founded by Ty Ybaben. Built on decades of experience helping organizations use data, analytics and technology to make better decisions, we bring that same discipline to the practical growth challenges facing small and mid-sized businesses.
Ty brings more than 20 years of experience leading marketing analytics, consumer insights, business intelligence and data-driven strategy for major organizations and national brands. Through Lost River Digital, he applies that experience to help businesses understand what is driving performance and put the right combination of search, advertising, websites, CRM, automation and analytics to work.
Whether you’re a contractor in Twin Falls, a financial advisor in Boise, or a health & wellness provider elsewhere, the objective is the same: understand where the best opportunities lie, make smarter marketing decisions and turn digital activity into measurable business growth.
Ty Ybaben
Hailey, Idaho
What You Can Count On
Practical Solutions
Only what fits your goals, priorities and budget.
Data-Informed Decisions
Clear measurement and practical insight to help focus effort where it matters most.
Hands-On Support
Help selecting, implementing and improving the tools and marketing activities your business actually needs.
Powered By Trusted Tools
We combine proven marketing and analytics platforms with hands-on expertise to build solutions that fit the needs of each business.
A Track Record Built on Trust and Collaboration
Reflections from people who’ve partnered with Ty across analytics, strategy, and client leadership roles.
"Ty is thoughtful, honest, collaborative and focused on achieving actionable outcomes for his clients."
— Melinda W.
Lion
"What stood out working with Ty was that he didn’t rely on a one-size-fits-all approach."
— Rebecca G.
NielsenIQ
"Ty has a unique ability to bridge data, technology, and real-world impact."
— Thomas M.
Southern Glazer's
Why Work With Us?
We Start With the Business Problem
Marketing tools only matter if they solve the right problem. We start by understanding your goals, customers and priorities.
We Use Data to Guide Decisions
Measurement helps us identify what's working, where opportunities are being missed and where additional effort is most likely to pay off.
We Keep Things Practical
Analytics and digital technology shouldn't create more complexity. We turn them into understandable recommendations and manageable next steps.
We Help Put Strategy Into Action
We apply the right mix of search, advertising, websites, CRM and automation based on your business needs.
Frequently Asked Questions
Let's Talk About Growing Your Business
Whether you're trying to understand what's driving marketing performance, improve your visibility, generate more qualified leads, strengthen your website or get more from your marketing technology, we'll start with your business goals and help identify the most practical path forward.