Search Visibility Tune-Up
For Southern Idaho Businesses
Hands-on, personalized support to strengthen how your business shows up on Google — with clear priorities, practical fixes, and zero guesswork.
Designed for small businesses that want to refine what’s already in place — and focus on the changes that matter most.
Based in Hailey • Serving Southern Idaho
Why The Search Tune-Up Exists
Many businesses know they need better visibility — but don’t know what actually matters, or where to focus first.
The Search Visibility Tune-Up is a hands-on process designed to translate visibility data into clear, practical next steps. It bridges the gap between “here’s how you show up” and “here’s what to do about it.”
This is not automated reporting or generic SEO advice. It’s a focused engagement that reviews your Google presence, identifies high-impact improvements, and gives you a prioritized path forward — whether you implement it yourself or with ongoing support.
“The Search Tune-Up focuses on optimization and prioritization — not discovery or diagnostics.
It involves practical refinements that strengthen local visibility — without guesswork, tools overload, or unnecessary changes."
— Ty Ybaben, Founder
What's Included
Each Tune-Up is tailored to your business, location, and competitive landscape — it's not a checklist or template.
Google Business Profile Optimization
Fine-tuned categories, descriptions, and other business information to help your listing stand out and perform better in Google Search and Maps.
Keyword & Local SEO Insights
Identification of high-value keywords and local search opportunities — with guidance to strengthen your top pages, listings, and Google Business Profile.
On-Page SEO Review
Targeted improvements for the pages that matter most — optimizing titles, headings, and metadata to boost relevance, visibility, and overall site performance.
Review & Reputation Tips
Proven ways to earn more consistent 5-star reviews and respond effectively to strengthen trust and visibility.
Personalized Summary Report
A concise follow-up outlining your key findings, and the top three actions to focus on next — tailored specifically to your business, not a template.
Who The Search Tune-Ups Help Most
If your customers find you through Google Search or Maps — you’ll benefit from a Tune-Up. It’s designed for service-based businesses that depend on local visibility, credibility, and word-of-mouth.
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Local service businesses that need visibility in maps, searches, and reviews to attract steady customers.
Shops and offices looking to build credibility and keep their reputation strong.
Growing businesses ready to move beyond word-of-mouth and strengthen their online presence.
Busy owners who want their digital presence to bring in more calls and leads — without constant upkeep.
What It Costs
Search Visibility Tune-Up: $495 (one-time)
No contract · No obligation · No ongoing commitment required
What You’ll Walk Away With
Clear priorities, practical refinements, and confidence in what to focus on next.
Boost Local Search Performance
See What’s Helping You Rank
Build Trust and Credibility
Gain Clear Direction and Guidance
How The Process Works
Initial
Conversation
We start with a short call to learn about your business, audience, and current challenges.
Analysis & Optimization
We'll identify SEO quick-wins and keyword strategies to strengthen your Google Business Profile, website, and local search visibility.
Review & Recommendations
We’ll walk through what was found, what can be improved, and outline the top priorities for moving forward.
Most Tune-Ups require about 60 minutes of your time, plus 2-3 days of analysis and preparation by us.
Depending on your goals and setup, we can make select optimizations directly or provide clear steps your web team can implement.
Why People Choose Lost River Digital
“Ty combines business savvy with a solid analytical background and listens carefully to clients — leading to well thought out recommendations that deliver measurable results.”
— Richard H.
SVP, Shopper Science
"Ty takes the time to understand client goals, explains the ‘why’ behind the data, and delivers insights that actually move the business forward."
— Jaclyn R.
Former NIQ Director
About Us
Lost River Digital is a local marketing partner based in Hailey, Idaho — helping small and mid-sized businesses grow through practical digital marketing and local SEO.
We combine modern tools with local insight to support businesses across the Wood River Valley, Twin Falls, and nearby communities — delivering strategies built for lasting visibility and trust.
Founded by Ty Ybaben, a marketing analytics and customer-success professional, Lost River Digital bridges national-level expertise with the approachable, personal service that local businesses value most.
Ty Ybaben, Founder
Request Your Search Visibility Tune-Up
Submit the form below to request a Tune-Up. I’ll review your business’s current visibility and follow up within two business days to set up a good time to discuss.