
Why We’re Offering The Tune-Up At No Cost
As part of launching Lost River Digital here in Hailey, I’m taking time to better understand how local businesses show up online — and where they might be missing easy wins.
The Search Visibility Tune-Up is a complimentary, hands-on process designed to help small businesses strengthen their visibility and credibility in Google Search and Maps through clear, personalized guidance.
The full process takes several hours to complete and represents about $500 of consulting value. I’m offering a limited number of Tune-Ups at no cost so local businesses can see firsthand what a data-driven, practical approach can deliver.

"There’s no catch and no sales push. These Tune-Ups help local businesses see how they’re showing up on Google, identify meaningful improvements, and get practical next steps — while also helping me understand the visibility challenges different industries face here in Southern Idaho."
— Ty Ybaben, Founder

What's Included
Google Business Profile Optimization
Fine-tuned categories, descriptions, and other business information to help your listing stand out and perform better in Google Search and Maps.
Keyword & Local SEO Insights
Identification of high-value keywords and local search opportunities — with guidance to strengthen your top pages, listings, and Google Business Profile.
On-Page SEO Review
Targeted improvements for the pages that matter most — optimizing titles, headings, and metadata to boost relevance, visibility, and overall site performance.
Review & Reputation Tips
Proven ways to earn more consistent 5-star reviews and respond effectively to strengthen trust and visibility.
Personalized Summary Report
A concise follow-up outlining your key findings, and the top three actions to focus on next — tailored specifically to your business, not a template.
What The Benefits Are
Every Search Tune-Up is hands-on — improving how your business appears in local searches and Maps while showing you exactly what’s working and why.
Boost Local Search Performance
See What’s Helping You Rank
Build Trust and Credibility
Gain Clear Direction and Guidance
How The Process Works
Initial Conversation
Analysis & Optimization
Review & Recommendations
We start with a short call to learn about your business, audience, and current challenges.
I’ll identify SEO quick-wins and keyword strategies to strengthen your Google Business Profile, website, and local search visibility.
We’ll walk through what was found, what can be improved, and outline the top priorities for moving forward.
Most Search Visibility Tune-Ups take about 60 minutes of your time — including the initial discussion and review.
Depending on your goals and setup, I can make select optimizations directly or provide clear steps your web team can implement.

Who The Search Tune-Ups Help Most
If your customers find you through Google Search or Maps — or rely on reviews before calling — you’ll benefit from a Tune-Up. It’s designed for service-based businesses that depend on local visibility, credibility, and word-of-mouth.
.jpg)
Local service businesses that need visibility in maps, searches, and reviews to attract steady customers.
Shops and offices looking to build credibility and keep their reputation strong.
Growing businesses ready to move beyond word-of-mouth and strengthen their online presence.
Busy owners who want their digital presence to bring in more calls and leads — without constant upkeep.
About Us
Lost River Digital is a local marketing partner based in Hailey, Idaho — helping small and mid-sized businesses grow through practical digital marketing and local SEO.
We combine modern tools with local insight to support businesses across the Wood River Valley, Twin Falls, and nearby communities — delivering strategies built for lasting visibility and trust.
Founded by Ty Ybaben, a marketing analytics and customer-success professional, Lost River Digital bridges national-level expertise with the approachable, personal service that local businesses value most.

Ty Ybaben, Founder

Request Your Search Visibility Tune-Up
Complete the form below to express interest. I’ll review your business profile online and follow up within two business days to confirm details. Please note that spots are limited each month — requests are reviewed in the order received.